AC Milan and BMW announce a new multi-year partnership

The two brands will now work together to create new projects under the banner of passion, innovation, sustainability and style.

Photo Credit: AC Milan

BMW and the football club AC Milan have announced the start of a new partnership. The Italian branch of BMW, in fact, has become the new Automotive Partner and Premium Partner of the Milanese team.

A vision shared by both BMW and AC Milan, which will combine the ability to create emotional ties with their supporters and customers, through the combination of the Club's universe of values, on and off the field, together with the style of the Rossoneri, with the distinctiveness and holistic model of BMW: two brands with a pioneering approach oriented towards the future, which over the years have managed to share innovative ideas and solutions for tomorrow, in their respective sectors.

"BMW and Milan - explained Milan president Paolo Scaroni during the virtual presentation event - share modernity and roots rooted in the past. They are two avant-garde icons that always look to the future". The German brand will have space on the team's digital and physical platforms and will work closely with the Rossoneri club in the creation of events and initiatives.

Milan players, technical staff and managers will be able to choose from a wide range of cars including electric ones.

"Milan is making a winning transformation - explained the CEO and president of BMW Italy, Massimiliano Di Silvestre - it has a history of glory projected to a future of great success. We too are undergoing a process of transformation, of the technological process and the relationship with the market: therefore, this combination is logical. Our ambition is to build a partnership that goes beyond the traditional aspects. We want to bring together some of the values we have in common. Style, innovative strength and culture are the keywords, together with sustainability and social responsibility of the two companies”.

As a Premium Partner, BMW will be an integral part of the Club's business, through maximum visibility guaranteed by the Rossoneri's digital and physical platforms, and will contribute to the development of engaging branded content. Thanks to the agreement, AC Milan will have access to BMW's technological vision and innovative mobility solutions, which will also be made available to senior management, players and staff of the men's first team.